92% Better Lead Data Quality with a LeanData + RingLead Stack
A mid-market B2B company had poor lead data from multiple sources, 4+ hours a day of manual routing, and no visibility into enrichment status. SiyaSphere implemented LeanData and RingLead from scratch, with Salesforce Flow automations for territory assignment, capacity, and SLA enforcement, plus data quality gates. Lead data quality improved 92%, manual routing fell 85%, and SLA compliance rose 75%.
- Lead data quality
- +92%
- Lead data quality
- Manual routing time
- -85%
- Manual routing time
- SLA compliance
- +75%
- SLA compliance
The challenge
- Lead data from multiple sources was poor quality.
- Manual routing consumed 4+ hours a day, and territory imbalance frustrated the team.
- There was no visibility into lead enrichment status.
What we built
- 1
RingLead data quality
Implemented RingLead for deduplication, normalisation, and enrichment at the point of entry.
- 2
LeanData routing
Implemented LeanData to match and route leads using clean, enriched data.
- 3
Salesforce Flow automation
Built Flow automations for territory assignment, capacity management, and SLA enforcement.
- 4
Data quality gates
Added quality gates and continuous validation so bad data is caught before it is routed.
Results
- Lead data quality improved 92%
- Manual routing time down 85%
- Territory balance improved 40%
- Real-time lead enrichment
- SLA compliance up 75%
Key takeaway
Routing is only as good as the data it runs on. Cleaning and enriching leads before routing them is what makes automated assignment accurate and fair across territories.