Know what works. Prove what matters.
Marketing Intelligence & Attribution
SiyaSphere connects marketing activity to pipeline and revenue so you can see which campaigns actually work. We build multi-touch attribution across your marketing automation platform and CRM, add predictive account and lead scoring, and deliver revenue-linked dashboards. Marketing leaders can defend budgets with numbers sales and finance trust.
Signs you need this
- Marketing spend is high but ROI is unclear.
- Leadership doesn't trust marketing's numbers.
- You can't tell which campaigns and channels create pipeline.
- Budget decisions are made on clicks and MQLs rather than revenue.
What you get
- Accurate campaign performance, attribution, and ROI tracking across channels
- Funnel visibility from awareness to conversion, showing where you win or lose deals
- Pipeline contribution measured by campaign, channel, and message for smarter budget allocation
- High-intent accounts and leads identified with predictive scoring
- Confident reporting on marketing's business impact to leadership
How we deliver
Process first, tools second, with AI doing the heavy lifting and your team in control. See our 8-week process →
- 1
Tracking audit
Review campaign tracking, UTM discipline, and how campaigns link to CRM opportunities.
- 2
Attribution model
Design a multi-touch model that connects touches to opportunities and revenue.
- 3
Scoring and intent
Add predictive scoring to surface high-intent accounts and leads.
- 4
Revenue dashboards
Deliver dashboards that show marketing's contribution to pipeline and revenue.
Tools we work with
- Marketo
- HubSpot
- Salesforce
- Power BI
- Tableau
- Actively AI
Results from real engagements
Frequently asked questions
What is multi-touch attribution?+
Multi-touch attribution gives credit for a deal to every marketing touch that influenced it, rather than only the first or last one. Linked to CRM opportunities, it shows which campaigns and channels actually create pipeline and revenue.
Which tools do you use for marketing attribution?+
We work with your existing stack, typically Marketo or HubSpot connected to Salesforce, with reporting in Power BI or Tableau. The model matters more than the tool, so we design it first.
Explore other solutions
Ready to Design Your GTM Engine?
Explore how AI-powered RevOps can transform your go-to-market motion. Book a 30-minute strategy call to see what's possible for your team.