60% Faster Salesforce: An Org Cleanup of 500+ Unused Fields
An enterprise SaaS company's Salesforce org had 500+ unused fields, 8-second page loads, and a team that avoided using it, while Marketo, Salesforce, and Outreach were out of sync. SiyaSphere audited the org, removed technical debt, redesigned critical objects, and built real-time integrations across the stack. Page loads got 60% faster, data quality improved 90%, and user adoption reached 100%.
- Page load time
- -60%
- Page load time
- Data quality
- +90%
- Data quality
- User adoption
- 100%
- User adoption
The challenge
- 500+ unused fields cluttered the Salesforce org.
- Pages took 8+ seconds to load, so the team avoided the system and data quality suffered.
- Marketo, Salesforce, and Outreach were not syncing.
What we built
- 1
Org audit
Audited fields, automations, and page layouts to identify unused and conflicting configuration.
- 2
Technical debt removal
Removed unused fields and other technical debt, and redesigned critical objects.
- 3
Real-time integrations
Rebuilt the Marketo and Outreach integrations so data syncs in real time across the stack.
- 4
Unified workflows
Consolidated workflows so Salesforce became the single source of truth.
Results
- Page loads 60% faster
- Data quality improved 90%
- Real-time sync across Salesforce, Marketo, and Outreach
- 100% user adoption
- Support tickets down 50%
Key takeaway
A slow, cluttered CRM is an adoption problem before it is a data problem. Removing technical debt is often the fastest way to get reps back into Salesforce and data quality back up.